Digital Hollywood: The AI Summer Summit
Tuesday, July 23rd, 2024
3– 3:50 PM Eastern Time Zone
Session IV:
Predictive Hollywood Analytics and Strategy: The Barbi vs. Oppenheimer Predictive Data Breakdown
William Goldman famously stated, “Nobody knows anything,” in describing the unpredictability and decision making in the film industry. Despite this assertion, a “Predictive Analytics” industry has emerged that underpins much of Hollywood decision making today. AI analytics are employed in script development, including character and thematic choices, deep dives into casting as well as audience preferences underpinning each option. While it is hard to say if the AI process was at the core of the massive success of “Barbi” or the award winning “Oppenheimer,” a breakdown of that development and production process would certainly make for an interesting discussion.
Speakers:
Tobias Queisser, Co-founder & CEO, Cinelytic
Kartik Hosanagar, CEO, Jumpcut, Co-Director, Wharton School AI & Analytics
Marc Karzen, CEO / Strategist, RelishMix, Moderator
Additional Speakers to be announced
Tobias Queisser
Kartik Hosanagar
Marc Karzen
Marc Karzen runs RelishMix, Hollywood's leading digital/social media creative analytics boutique focused on strategies for movies, TV shows and entertainment networks. Marc has been an early mover in digital production, to the dotcom video explosion, the social entertainment revolution to the “streaming re-stacking” of Hollywood. Karzen’s work in production began at NBC on LATE NIGHT WITH DAVID LETTERMAN where he shot the award winning iconic bumpers for eleven years, plus on-air photos and film-unit work on SATURDAY NIGHT LIVE. He’s also worked in production for shows on FOX, CBS, E!, Tribune, The CW, truTV, Telepictures, FOX Sports and FX — and on promos as associate creative director at Jacobs & Gerber and art director at Grey Entertainment. Theatrical campaigns include projects for Paramount, Columbia, Buena Vista, Warner Bros. and multiple creative trailer shops.
In TV network marketing, Karzen has worked on campaigns for ABC, CBS, FOX, Paramount Domestic, Columbia TV, Warner TV, Disney Channel, UPN launch, HA! launch, Studios USA, Spike, AMC, Vh1, HBO, MTV, Animal Planet and for many production companies. While building RelishMIX, Karzen has delivered social marketing strategies and theatrical tracking for Universal, Disney, Sony, Warner Bros., Hulu, Paramount, Searchlight, Focus, UA, Roadside, Annapurna, Lionsgate — and for TV shows at Fox, CBS, ABC, Amazon, CMT, Animal Planet, MSNBC, The CW, SpikeTV, Vh1, OWN and Discovery. Karzen’s career moves across mediums. He started and ran cutting-edge digital-tech companies including Q Studios (Digital Live Action), Karzen Communications (Motion Graphics), The Hatchery (Digital Previz for Commercials), Thunder Music (with Art Wright) and Saddletude (digital network for Equestrian Sports, funded by Ash Capital). Pre-YouTube, Karzen hand-built intranet clip approval systems for his network produced TV shows.