10 – 10:40 AM: Pacific Time Zone,

Session I, ARIA, East Level 1, Joshua 8

The Hollywood Trajectory: Generative AI Timeline: 2025 – 2030

How fast will AI take over Hollywood? That’s the question. After YouTube; After VFX and Sequels, After Netflix, Amazon and cord cutting; Is AI the Machine that’s going to “Eat Hollywood.” We are already beginning to understand the impact of AI on Screenwriting, AI and Virtual Charters and AI’s impact on VFX. Video Editing is clearly in the eye of the AI storm and the role of extras not to mention complicated backgrounds that will magically appear through the power of AI. In this session, we will speculate on the impact of AI on Hollywood and try to understand the impact and growth of “The AI Blob.” How soon will entire movies, TV shows and Ads being fully produced by a giant AI. 2026? 2028? What will Hollywood look like in 2030?

10 – 10:40 AM: Pacific Time Zone

Session II, ARIA, East Level 1, Joshua 9

The Explosive Advertising Experience: AI + 3D + XR + Metaverse

Advertising and “Brand Experience” in an AI-enhanced creative environment is opening the door to an array of magical experiences. With 100s of Millions of viewers on mobile, video as well as experiential platforms, the possibility of breaking the “Creative Sound Barrier” has arrived.

11 – 11:40 AM: Pacific Time Zone

Session I: ARIA, East Level 1, Joshua 8

TV, Streaming & Advertising: Dynamic Platforms – Dynamic Opportunity

Billions of viewers worldwide are engaged 24/7 with their video screens. Somewhere between Netflix, Amazon, Streaming Apps and cable packages resides the future of what was once known as “Television.” Technology has teamed up with media, advertising and Hollywood and a new industry has been unleashed.

11 – 11:40 AM: Pacific Time Zone

Session II: ARIA, East Level 1, Joshua 9

Monetizing Strategies: Hollywood & Brand - AI + XR + Live Events

Enhanced brand loyalty, content innovation and better product are prerequisites for “Monetizing the Consumer Relationship.” The super competitive film/video, sports, Web3, and social media markets are in play 24/7. And it’s about execution & innovation of live events, the cinematic or video experience and the AI and XR investment that matters. But finally, it’s creativity, the “It Factor” which makes the difference.

1:00 – 1:40 PM: Pacific Time Zone

Session I: ARIA, East Level 1, Joshua 8

Retail Technology Transformation: Online, AI, Social, In-Store

The retail revolution online and in-store is about fantastic innovation, a combination of social experience, personal media & unique and rewarding buying environments.

1:00 – 1:40 PM: Pacific Time Zone

Session II: ARIA, East Level 1, Joshua 9

AI, Cinematic, Spatial and XR: The Next Level of Creativity

It takes a lifetime of dedication to the “Joy of Discovery” that makes a “Visionary.” We welcome cutting-edge creators, from among the technology industry’s best to this roundtable.

2:00 – 2:40 PM: Pacific Time Zone

Session I: ARIA, East Level 1, Joshua 8

Virtual Humans, Conversational AI: Text/Video/Audio Experiences

An AI that can respond with human intelligence & human emotion, that can reason, that can converse in text, with a pleasant voice or even with human-like appearance is here today.

2:00 – 2:40 PM: Pacific Time Zone

Session II: ARIA, East Level 1, Joshua 9

AI and the Crisis of Creative Rights: Deep Fakes, Ethics and the Law

Even with the successful resolution of the Entertainment industry “Guilds” strike of 2023, there remains an ongoing fear that "artificial intelligence poses an existential threat to creative professions." The core AI issue sparking debate in Hollywood is not only based on compensation and creative control production. Deep fake technology in particular has raised concern about potential harmful uses, such as political disinformation, revenge porn, and misuse of intellectual property. Concerns about disinformation are particularly high in an election year. At the same time, many “creatives” tout the game changing benefits this technology can bring to artistic and other endeavors, such as educational opportunities, enhanced freedom of expression and reduced barriers to entry. This panel will discuss these competing concerns and whether existing legal frameworks, such as right of publicity, copyright, and existing regulations, are sufficient to address this powerful technology.

4:00 – 4:40 PM: Pacific Time Zone

Session I: ARIA, East Level 1, Joshua 9

Streaming Strategies: Platform Innovation, Advertising & Brand Loyalty

More than ever, “The Media Mantras” of consumer satisfaction, data analysis, subscription eyeballs and brand loyalty live the future of advertising and video programming. The media and technology industries are now, more than ever, tightly embedded into the consumer ecosystem. Somewhere between brand loyalty, subscription eyeballs, advertising, on-demand services, tech innovation plus embedded AI and specialized monetization targeting resides the future of the media industry. We live in a moving target of innovation.